Ben Cooley

## Key Points - Email: bc@thmartin.net. MEP estimating focus (HVAC mechanical). Sheet metal background. - 8 years in Marines, then got into sheet metal estimating through a buddy. Worked 4 years, then became air controller. Ended up as senior estimator doing hospital work, HVAC mechanical, complex stainless, dome work. Company does ~$70M. - Union shop. Uses "FastPipe" or similar tool but doesn't implement the financial side -- nothing integrates. - Average takeoff: 2-4 hours. Extreme cases: multiple days. - Willing to do a case study. Wants emails, updates, and to be a beta user. ## Pain Points Mentioned - Nothing integrates -- estimating tool doesn't connect to financial systems - Time-consuming takeoffs (2-4 hours average, multi-day for complex jobs) - NCA labor costs complexity (union vs non-union) ## Product Feedback - Wants: AI measurement that understands pressure class and specs, then converts to labor and material - Acceptable price point: $3-5K/seat (comparable to FastPipe) - If it could cut takeoff time in half, that alone is worth it ## Next Steps - One of his owners is a national president -- could connect to people nationally - Offered to be a case study and beta user - Potential to sell to air distribution handling companies and suppliers like Ferguson